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The importance of good photographs

PMI Patron - Friday, February 12, 2021

Got a home for sale or rent? A great property can sell itself but you’re not doing yourself any favors by making the home do all the work. There are many tactics you can use to get your property in tip-top shape before potential buyers take a peek but it all starts in one place: the photographs in your advertisements.

Poor photos can make a great property look bad and great photos can get the right buyer in the door of a property that may need some extra work. Here are our suggestions to help make sure you've got top-notch photographs of your property.

Prepare with a deep clean and declutter

Before you even begin to take photographs of your property make sure that you spend some time preparing the space. Whether it's furnished or empty, give the home a deep clean. If the house is empty, consider staging it to give it a more homey feel. If it's already staged or is still furnished, be sure to declutter all surfaces and shelves before taking photos. Make sure to include photographs of the yard and landscaping as well and don’t forget these spaces when you're in the cleaning and decluttering process.

Invest in professional images

Consider hiring a professional photographer to come take photos of your property for you. At the very least, try to use a high-grade, professional camera to capture clean, bright images. Cell phone photography just never quite does the trick. Turn on all lights and open up any blinds to allow in natural lighting before taking photos. Make sure you provide ample photographs that include all important spaces from multiple angles so that viewers can get a good sense of the space for what it is.

Take time to edit your photos

To really make those images pop, use a photo editing program or application. These can help correct the color or adjust the brightness to make your images appear cleaner and clearer. If you're not a graphic designer by trade, don't worry. Many photography apps offer preset editing tools so you can spiff up your images with the click of a button.

Hire a property management company

If you don’t want to worry about any of this on your own, hire a property management company! Cypress property management can be difficult without guidance but PMI Patron can help. Our services include helping you prepare, maintain, and sell or rent your home. We have the tips, skills, and knowledge to get the job done for you without you having to worry about a thing! At PMI Patron we'll treat your investment like it's our own. Plus, you'll be able to see all of the financial benefits without having to put in the sweat and tears to get there.

As a Cypress residential management company, PMI Patron is sure to be exactly what you need to have a successful and lucrative investment property business.


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